Case study series : DNe
Creating a profitable marketing function from scratch.
DNE wanted to revitalize its brand and diversify its customer acquisition channels through marketing.
2 M
In revenue attributed to marketing
In less than 18 months. The marketing function was non-existent, and everything had to be built.
7%
Improved brand perception (YoY)
The brand has gone from behind the industry average to above the industry average.
About DNE
"DNE is a turnkey solutions company for simple energy management.
They provide energy solutions to industrial and commercial customers with a focus on carbon neutrality, expense reduction and budget stability. They operate in all deregulated energy markets in Canada and the United States." - Source website
Industry:
Energy
Company size:
10-50 employees
Location:
Montreal
Services used:
- Rebranding
- Website redesign
- Creation of a marketing function
- Demand generation
- Inbound marketing
- Online advertising
- Growth process management
- Agile marketing management (Scrum)
"Emilie is a marketing professional like no other! Her background in finance drives a strong focus on ROI, which, paired with her outstanding creativity, delivers impactful results. Emilie guided us through complex attribution strategies across the funnel and led a branding refresh that balanced cost efficiency with an impressive aesthetic. She implemented a trackable CAC/LTV and ROI reporting infrastructure, providing data-driven insights that optimize our marketing efforts. Thanks to Emilie, our positioning has improved, and I’m proud to showcase the robust systems she built to support our growth"